42%

Higher basket size with rebates

3.2x

More effective than FSIs

89%

Redemption rate on new items

$0.73

Cost per acquisition

The Grocery Promotion Problem

❌ FSI redemption under 0.5%
❌ Digital coupons require app downloads
❌ TPRs erode margins without data
❌ Slotting fees with no guarantee
❌ No visibility into actual buyers
❌ Competitors match prices instantly

The Sticker Rebate Solution

✅ 85%+ redemption rates
✅ Works with any smartphone camera
✅ Maintain shelf price integrity
✅ Proven to drive trial purchases
✅ Capture shopper emails & data
✅ Competitors can't match instantly

Proven Grocery Rebate Applications

New Product Launch

Drive trial without EDLP erosion

• "Try Free" rebates drive 89% trial
• Capture emails for follow-up
• Track by store/region/demo
• Convert trials to loyalists

Cross-Category Promos

Build bigger baskets strategically

• "$3 back on chips + salsa"
• Partner with complementary brands
• Track basket composition
• 42% average basket increase

Premium/Organic Lines

Overcome price barriers elegantly

• Maintain premium positioning
• "Save $2 on better ingredients"
• Convert from conventional
• 67% become repeat buyers

Grocery Success Stories

National Snack Brand - New Flavor Launch

Challenge: Launch new spicy flavor line without cannibalizing existing SKUs

Solution: $1.50 rebate stickers on new flavors only, promoted as "Risk-Free Trial"

91% trial rate

vs 12% with FSI

$0.82 CPA

vs $3.40 with digital

73% rebought

within 30 days

Regional Grocery Chain - Private Label Push

Challenge: Increase private label penetration in premium categories

Solution: "Try Our Brand" rebate program offering 50% back on first purchase

31% conversion

from national brands

$47 avg basket

vs $31 baseline

14,000 emails

for retargeting

The Modern Grocery Shopper Journey

👁️

Shelf Discovery

Bright rebate sticker catches eye during shop

🛒

Purchase Decision

"$2 back" drives trial without discount perception

📱

Easy Redemption

Scan QR in parking lot, submit receipt photo

💰

Instant Reward

PayPal payment in 24-48 hours builds trust

🔄

Repeat Purchase

Email campaigns drive 73% rebuy rate

For CPG Brands

✓
Direct shopper relationship
Build email lists and first-party data
✓
Store-level insights
Track performance by location and demo
✓
Competitive advantage
Stand out without EDLP pressure
✓
Measurable ROI
Track every dollar to incremental sales

For Grocery Retailers

✓
Increased basket size
42% average increase with rebates
✓
No POS integration
Brands handle everything post-purchase
✓
Premium perception
Avoid "discount grocer" positioning
✓
Category growth
Drive trial in high-margin categories

Grocery Rebate FAQs

How do rebate stickers work with weekly circulars and TPRs?

Rebate stickers complement TPRs perfectly. Use TPRs for traffic driving on commodity items, and rebates for margin-protecting promotions on premium SKUs. Many brands run both simultaneously for maximum impact.

What about shoppers who use competitor apps like Ibotta?

Our QR stickers work alongside cash-back apps. In fact, stacking creates even more value for shoppers. The key difference: you own the customer data with sticker rebates, not a third-party app.

Can rebates work for low-margin grocery categories?

Absolutely. Even a $0.50 rebate on a $2.99 item drives trial. The key is positioning: "Save 20%" resonates more than "50¢ back." Plus, the lifetime value of acquired customers often justifies the investment.

How quickly can we implement across multiple chains?

Most brands launch in 48-72 hours. Since stickers require no retailer integration or approval beyond standard promotional agreements, you can move fast. We've helped brands deploy to 500+ stores in under a week.

Ready to Transform Your Grocery Promotions?

Join leading CPG brands driving measurable results with sticker rebates

Start Trial for $20 → Calculate Your ROI

Average grocery brand sees 31% sales lift in first 30 days

Grocery & CPG Rebate Solutions