Rebate Programs for Food Manufacturers

Launching a new product? Trying to get trial in a competitive category? Rebate stickers get customers to pick your product off the shelf without training them to expect permanent discounts.

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The Grocery Shelf Problem

The average grocery store has 30,000+ products. Your product is one of them. You have maybe 3 seconds to catch a shopper's attention as they walk down the aisle.

Coupons don't work like they used to. FSI redemption is in the gutter. Digital coupons require app downloads and account creation. Most shoppers just grab what's familiar and keep moving.

A rebate sticker on the package itself? That's impossible to miss. "$1.50 back - scan here" is right there when they're making the decision.

Why Rebates Instead of Discounts

The discount trap: Once you train customers that your $5 product goes on sale for $3.50, they'll wait for the sale. Your "regular price" becomes meaningless.

The rebate advantage: Customers buy at full price. Some claim the rebate, some don't. Either way, you made the sale without permanently devaluing your product.

The data bonus: When customers claim rebates, you get their email and purchase data. You can't get that from a coupon.

Common Food Manufacturer Rebate Programs

New Product Launch

"Try our new flavor - $1 back" - lower the risk for customers trying something unfamiliar

Category Entry

"Switching from [competitor]? $2 back on your first purchase" - steal share in competitive categories

Multi-Purchase Incentive

"Buy 3, get $3 back" - increase basket size and pantry loading

Cross-Promotion

"$2 back when you buy chips AND salsa" - bundle products for meal occasions

Regional Test

Test rebate effectiveness in specific markets before national rollout

Who Uses This

Packaged Food Brands

Snacks, canned goods, frozen foods, condiments - anything competing for shelf space in grocery.

Natural & Organic

Premium products need to justify their price. Rebates lower the barrier to trial.

Private Label

Store brands can use rebates to compete with national brands in their own stores.

Emerging Brands

New-to-market brands without big ad budgets can use rebates to buy trial.

The Escrow Advantage

Food rebate programs often involve significant money - thousands or hundreds of thousands of dollars in potential payouts. That's why we use FDIC-insured escrow accounts.

You fund the escrow. We pay out rebates as they're claimed. At the end of the campaign, any unclaimed funds go back to you. Clean, simple, legally compliant.

Getting Started

Most CPG brands start with a single SKU test. Pick one product, one region, run it for 4-6 weeks, and measure the lift. Then decide if you want to scale.

We can have stickers ready in 48 hours. Food-safe, refrigerator-safe, designed to stick to your packaging.

Ready to Drive Trial?

Tell us about your product and target market. We'll help you design a rebate program that fits your goals and budget.

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